Aerin East Hampton Illustration

A few months back, I was lucky enough to be asked to create another watercolor for Aerin Lauder's new Aerin East Hampton Store. Below, is how it went from sketch to publication!

After building a Sketchup model to make sure I'm perspectively accurate, I create a pencil sketch over top. There's usually some back and forth to get the styling just right... swapping out art, changing accessories.

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Next is the long road of layering and balancing the sometimes uncooperative watercolors. I actually paint faster than below--this is slowed down by half for the human eye to see it.

After I'm done painting, I scan and digitally adjust the watercolor to pop. The translation to digital isn't always as straight forward as you expect. Some colors dull out, while others unexpectedly just don't work.

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And then, sometimes I'm lucky enough to see it published in a major magazine! Check out this illustration in the June 2018 Elle Decor!

Jason Grimes